Online survey

Online surveys have long been established in market research. Today, almost every household can access the Internet. Therefore, many target groups can be contacted via the Internet in a representative way.

However, the willingness to participate in online surveys has significantly dropped as a consequence of the massive overuse of this survey method. In the field of online surveys, we therefore cooperate with panel providers, who can not only guarantee for large, but also for well-maintained panels. Apart from panel surveys, the online method is also recommendable for customer- or staff surveys, or whenever the test persons’ involvement is high.

General advantages of online surveys are their quick realisation, short interview periods and low costs.