Test Purchases

Test purchases aim at analysing the counselling, service and advising behaviour of sales staff.

The focus of the examination includes the visual appearance and layout of both, the shop’s exterior as well as its sales- and showrooms, the time customers have to wait until they are being looked after, as well as the appearance and negotiation qualities of the sales personnel.

Depending on the purpose small samples of 10 to 20 persons are enough to obtain reliable results.