Expert interviews

The objectives of the expert interviews are:

• A concentrated assessement of events from the point of view of top decision-makers (managing directors, purchasing directors, store managers, branch managers, etc.),
• Positioning the event in its competitive context,
  In the case of non-visitors: analysing the reasons for not attending the event.
• Depending on the respective target group, expert interviews are conducted as CATI-interviews, as interviews in written form or online interviews.