Brand Essence Analysis
Knowledge of the core of a brand is essential for strategic brand management. If, for example, the image of a brand as promoted by advertisement campaigns differs from the personality, the brand will rather be weakened than strengthened in the long run.
Brand essence analysis makes the central and lasting core values of a brand visible, thus looking beyond the image that presents itself at first glance.
In-depth interviews based on explorative methods are used to generate the data. The evaluation then displays the central dimensions of the brand’s essence – also in comparison with its competitors.